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two weeks before zugspitz, i was at a wedding in dc. the groom is
someone i met for the first time at the boston marathon. we were
strangers a day before the start. today he's one of my good
friends. we're dropping this issue on the birthday of another
one of those people, someone i met during a trail race in
washington state, who is now a best friend in the way that only
shared suffering can produce.
i'm not sure any other sport does this. golf gives you four
hours of intermittent conversation and the social pressure to be
impressive. cycling has a draft and a pace line where talking can
get complicated. but running, especially long running, strips out
the performance. you can't posture at mile twenty. you
can't be cool on a trail climb. somewhere between an hour in
and the finish line - in training and in racing - the conversation
goes where it actually wants to go: family, strategy, fueling,
work, politics, kids, whatever is real. you can't yell at
someone in the middle of a hard effort, so you end up actually
listening. the friendships that come out of that are a different
category.
this is what makes the run club boom feel like something more than
a fitness trend. strava reported a 59% increase in running club
participation globally in 2024. by 2025 the platform had crossed
one million total clubs, with new club creation nearly quadrupling
year over year. 58% of users said they made new friends through a
run club. these aren't just fitness numbers. these are people
finding their people. the run club is becoming the thing it was
always quietly capable of being: a place where you show up for the
miles and stay for everything else.
if you want to understand what that looks like at its best, watch
the nomads at zegapa. the reel from last weekend is worth two
minutes of your time.
watch it here.
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