brand profile

naked sports innovations

vashon island, washington · est. 2014

vashon island brand that made the first running waist band. founder lindsay dakota strips every product back to the minimum it needs to function, which means no zippers, no stacked seams, and nothing on it that hasn't earned its place.

naked sports innovations

our take

we feature naked because almost nobody builds this way. lindsay dakota designed the first running waist band in 2014 after a run in the malibu mountains, and a decade later the product argument has not moved. no zippers, because they break. no stacked seams, because they create hot spots. no waterproof pocket, because his answer to that is a ziploc, same as every professional cyclist. every one of those decisions traces back to something he watched fail in a race.

he came out of fashion, furniture, and architecture before he came to running gear, and it shows. the whole operation runs out of two buildings on vashon island with distribution in more than 35 countries, bootstrapped the entire way.

we run in these. read the full story on lindsay, the malibu prototype, and the shoe that won every award.

read the stories

naked sports innovations at a glance

founded
2014
origin country
united states
based in
vashon island, washington
known for
the original running waist band, radical minimalism, the yellow tab
best sellers
naked® high capacity running vest with recco®, naked® running band, and naked® sl running band
price range
$50-$160
best for
trail and ultra runners who want to carry more without feeling it

their products

common questions

who founded naked sports innovations?

lindsay dakota designed the first naked running band in 2014 and built the company with his brother rick, who helped fund the first hundred units and named the brand. it incorporated on vashon island, washington in 2016.

where is naked sports innovations based?

vashon island, washington, with the warehouse and offices in separate buildings on the island. the factory is in central america and is fair labor trade certified.

what makes the naked running band different?

it is built by subtraction. no zippers, no stacked seams, no waterproof pockets. three pockets sized to hold flasks, twelve sizes instead of the six most competitors offer, and a fit tight enough that a correctly sized band will hold your keys through a backflip.

does naked make anything besides the running band?

yes. running vests, sports bras, a high capacity band that takes up to six 500ml flasks, and the t/r, a laceless trail shoe that won a red dot award. a cycling base layer is next.

what is naked sports innovations?

vashon island brand that made the first running waist band. founder lindsay dakota strips every product back to the minimum it needs to function, which means no zippers, no stacked seams, and nothing on it that hasn't earned its place.

when was naked sports innovations founded?

naked sports innovations was founded in 2014.

what is naked sports innovations known for?

the original running waist band, radical minimalism, the yellow tab

how much does naked sports innovations gear cost?

naked sports innovations products range from $50-$160.

where can i buy naked sports innovations?

you can buy naked sports innovations directly from their site at nakedsportsinnovations.com. syndicate running features an editorial profile and links to their products.

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