brands
we feature brands we genuinely believe in — the teams building better gear for road miles, trails, and long seasons of showing up.
speedland
portland-based trail footwear built by two designers with 25 years at nike, puma, and under armour behind them. no venture money, no sponsorship blitz, just boa, carbitex, and michelin on shoes named after the terrain they were built for.
Precision Fuel & Hydration
science-backed fueling and hydration built for endurance performance.
Saysky
copenhagen-based running brand making bold, technical gear since 2013. self-funded, founder-led, and inspired by surf and skate culture instead of the running industry.
The MG Academy
personalized coaching from a 2:28 masters marathoner. one-on-one plans built on the same training that took mark from 3:00+ to a world ranking at 43.
Bandit Running
nyc running brand with run crew energy and a chip on its shoulder. 11 people making gear and content that punches way above its weight. two years old and already the most talked-about indie brand in running.
Territory Run Co
portland-based trail running brand built around one idea: keep running simple. hats, tees, and accessories designed for the feeling of running, not the metrics. founded by brett farrell after a road trip across america.
Ciele Athletics
montreal-based running headwear brand. soft-brim caps built with custom-developed fabrics, not off-the-shelf parts. started with hats because nobody else was taking them seriously. certified b corp.
4t2
dutch running shoe brand with the positioning "running is ugly." founded by jurian van der meer. shoes designed for function over form — the opposite of the instagram running aesthetic.
courier socks
performance socks built for runners who also ride. proprietary courierPOD cushioning mapped to high-impact zones. clean, functional design with no gimmicks.
hdrop
little rock, arkansas company making a reusable wearable sweat sensor. it reads sodium loss, sweat rate and body temperature live while you run, on one device with no throwaway patches. founder-led and bootstrapped.
hermanos koumori
mexico city running brand founded in 2018 by alex leon and alex sandler. design rooted in aztec and mayan visual culture, evolved from streetwear into serious performance gear. collaborations with adidas and new era. the brand runs the "post running high" program every season.
lskd
lskd is a self-funded functional fitness and running apparel brand from logan, australia, built by jason daniel after a bmx nickname became a business.
naked sports innovations
vashon island brand that made the first running waist band. founder lindsay dakota strips every product back to the minimum it needs to function, which means no zippers, no stacked seams, and nothing on it that hasn't earned its place.
pruzan
speed was a goddess first. running apparel brand founded by two female athletes based in london and los angeles. design-forward, high-waisted fits, 100% recycled polyester. unisex sizing with a women-first ethos. modernist silhouettes that work as hard as they look.
pynrs
boston-based running apparel brand founded in 2020 by sidney baptista. pronounced "pioneers." black-owned, streetwear-rooted, community-driven. grew out of the pioneers run crew in dorchester. technical gear built for runners who don't see themselves in the industry's default image.
rabbit
santa barbara-based running brand founded in 2016 by two elite runners, monica devreese and jill deering. technical performance apparel made for runners who take the sport seriously. b corp certified. self-funded and founder-led.
raide research
carbondale, colorado mountain running gear brand founded in 2023 by kyle siegel, a mechanical engineer who worked at spacex and the north face. makes running belts, trail shorts, and mountain apparel engineered for efficient uphill movement.
run slick
georgia-based anti-chafing roll-on built by a chemical engineer who couldn't find anything that survived his own ironman training. silicone-based, dries in seconds, no grease, no waxy residue. holds through heat, humidity, and hours on your feet.
team runrun
seattle coaching marketplace connecting runners with human coaches since 2017. over 300 coaches who price their own work, keep their own methods, and take home nearly all of what they earn.
team runrun
online coaching marketplace connecting runners with human coaches since 2017. 379 coaches who set their own prices, keep their own training philosophy, and take home nearly all of what they earn.
tracksmith
boston-based running brand founded in 2014 by matt taylor. aau aesthetic, merino wool, and a genuine love of the sport's history. one of the most recognized indie running brands in the world. they have a retail shop in boston's fenway neighborhood.
uncommon runner
columbus, ohio running apparel brand founded by luke and emma sears, who moved from the uk to ohio and built a brand for the columbus running community. premium italian fabrics, made in portugal. performance gear for runners who want expression as much as performance.
NIGHTCLUBS SUCK
not anti-party, just pro-growth. what started as a friday night run club in north carolina evolved into a performance brand. this is gear for people who choose progress over the scene and consistency over comfort. clean lives, clean looks.
Neversecond
The core purpose of Neversecond is to educate as much as sell. The mission is to give athletes a clear "blueprint for success." Science first, Neversecond.
Janji
boston-based running brand funding clean water projects with every purchase. nature-inspired prints on technical performance gear. b corp. 15 people making some of the best pockets in running.
Path Projects
utah-based running gear company that solved the liner problem. separated the liner from the short, self-funded the whole thing, and built everything from custom japanese fabrics.
goodr
no-slip, no-bounce running sunglasses with fun colorways and fair pricing.
the weekly log
gear stories, brand features, and the stuff we'd tell our friends about. we're getting ready to launch — stay in the loop.