rabbit was founded in 2016 in santa barbara, california, by monica devreese and jill deering — two competitive runners who were frustrated that most women's running apparel was designed by people who didn't actually train in it. they started small, stayed bootstrapped, and built a brand around gear that could handle real mileage.
the technical story is strong. rabbit uses fabrics engineered for high-output training — moisture-wicking, minimally seamed, cut for movement rather than aesthetics. their split shorts have a cult following in the road racing community. the bra line was designed from the ground up for runners who need actual support at pace, not just at the barre.
rabbit is a b corp, which matters to us not because it's a marketing checkbox but because it reflects how they operate: living wages, recycled materials, community investment. they sponsor a team of pro runners and treat their athlete program as genuine partnerships rather than billboard deals.
our take: rabbit doesn't make noise. they make gear. if you've been running in it for years and want to know who else deserves your attention, rabbit belongs in that conversation. the santa barbara roots and the founder story make this one of the more authentic american running brands working right now.